Tito Alai, Chief Commerical Officer, Celtel Group

Tito Alai is 40 years and is a Kenyan national. He joined Celtel International in 2002. He is Chief Commercial Officer with responsibilities over marketing and sales activities for the group.

Tito was instrumental in re-launching the Celtel brand, which has been extremely successful. Tito's previous experience includes various senior international marketing roles in Eastman Kodak, African Lakes Plc and Unilever, where he was responsible for building brands in Europe, Africa, the Middle East and Latin America.

Tito holds a Bachelor of Commerce from the University of Nairobi and an MBA from Kingston University .